The USC Marshall Master of Science in Marketing Program (ranked 6th in the nation by TFE Times) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. 

• GSBA 528 – Marketing Management
• GSBA 542 – Communication for Management
• DSO 510 – Business Analytics
• GSBA 545 - Data Driven Decision Making (required for Analytics Track only)
• MKT 512 – Customer Insights and Analysis (core elective, Analytics Track)
• MKT 525 – Consumer Behavior (required for Consumer Behavior Track only)
• MKT 543 - Market Demand and Sales Forecasting (core elective, Analytics Track)
• MKT 556 – Internet Marketing
• MKT 566 – Marketing Analytics
• MKT 560 – Marketing Strategy (Capstone Course)
• DSO 528 Data Warehousing, Business Intelligence, and Data Mining 
• DSO 545 Statistical Computing and Data Visualization 
• DSO 570 The Analytics Edge: Data, Models, and Effective Decisions 
• DSO 574 Using Big Data: Challenges and Opportunities
• MKT 512 Customer Insights and Analysis **
• MKT 525 Consumer Behavior (available in Summer by petition only)
• MKT 526 Advertising and Social Media Strategy
• MKT 530 New Product Development 
• MKT 536 Pricing Strategies 
• MKT 543 Market Demand and Sales Forecasting **
• MKT 566 Marketing Analytics **
• MKT 567 Marketing Metrics for Business Decisions
• MKT 530 New Product Development 3
• MKT 533 Branding Strategy 3
• MKT 536 Pricing Strategies 3
• MKT 580 Fostering Creativity 3
• BAEP 551 Introduction to New Ventures 3
• BAEP 553 Cases in New Venture Management 3
• BAEP 557 Technology Commercialization 3
• BAEP 558 The Entrepreneurial Advisor: Problem Solving for Early-Stage Companies 3
• CMGT 549 Case Studies in Digital Entertainment 4
• CMGT 550 Hollywood 3.0: Entertainment Industry in the Convergence Age 4
• CMGT 555 Online Marketing Communication Development and Analysis 4
• CMGT 559 Global Hollywood 4
• CNTV 522 The Television Industry: Networks, Cable and the Internet 4
• CNTV 524 Digital Technologies and the Entertainment Industry 4
• DSO 528 Data Warehousing, Business Intelligence, and Data Mining 4
• DSO 530 Applied Modern Statistical Learning Methods 4
• DSO 545 Statistical Computing and Data Visualization 3
• DSO 556 Business Models for Digital Platforms 3
• DSO 570 The Analytics Edge: Data, Models, and Effective Decisions 3
• DSO 573 Data Analytics Driven Dynamic Strategy and Execution 3
• DSO 586 Global Healthcare Operations Management 3
• FBE 557 Business Law and Ethics 3
• GSBA 555 Management and Organization of the Creative Industries 3
• MKT 528 Sales Management: The Art and Science of Sales 3
• MKT 555 Marketing Channels 3
• MKT 5XX Any 500-Level MKT courses, including any of the above not applied as a requirement 3
• MOR 543 Leading with Mindfulness and Compassion 1.5
• MOR 566 Environmental Sustainability and Competitive Advantage 3
• PM 501 Foundations in Health Education and Promotion 3
• PM 547 Public Health Policy and Politics 4
• PM 563 Organizing and Mobilizing Communities for Public Health 4
• PM 585 Child Health Policy 4
• PPD 509 Problems and Issues in the Health Field 4

• Official transcripts in Chinese from all post-secondary institutions attended

• Official graduation certificate(s) and degree certificate(s) in Chinese

• Official English translations of both transcripts and certificate(s)

• Test scores for English language proficiency（TOEFL90，每部分20或以上；IELTS6.5分，每部分6分）

January 15

Below are some of the companies where our graduates work.

• ESPN
• Netflix
• LinkedIn
• Disney
• Hyundai
• NYX