从事，开发和管理社交媒体平台，数字媒体，应用程序和在线交流必不可少的理论，技能和战略思维方式。 建立个性化的学习课程，并最终以设计，孵化和执行项目组合建设的顶峰项目为终点由STEM指定的学位课程和无与伦比的地理位置（位于洛杉矶，是数字，社交，技术和媒体行业的全球震中），将使您成为横跨商业，市场营销，广告，娱乐，教育等领域的专业人士或企业家。如果您有兴趣在不断发展的媒体和科技行业的数字和社交媒体领域工作，如果您想成为该领域的社交媒体专业人员或企业家，并且希望了解数字科学和实践社交媒体，那么“数字社交媒体”中的MS就是您的研究生课程。

Mandatory Courses:

Introduction to Digital Social Media (4 units)

Managing Technologies for Digital Media (4 units)

Analytics and Research Methodology (4 units)

Final Project Capstone (4 units)

Electives:

• Transcripts
• GRE

GRE – 4852

• Proof of English language proficiency

TOEFL 114

IELTS 8

• Resume/CV
• Letters of Recommendation Two letters of recommendation
• Personal Statement
• Writing Sample
• Non-refundable application fee ($90）

This statement should be approximately 700 words, typed and double-spaced. Be sure to address the following prompts in your statement. Care should be taken to submit a clear, concise and well-written essay.

Describe your reasons for applying to the M.S. in Digital Social Media, your preparation for this field, and other aspects of your background and interests.

What role should digital social media play in society and how will you utilize your training in the field of digital social media after receiving your master’s degree?

The writing sample may be a news story, blog item, article, press release, or academic paper.

文书写作示范段落：

After watching The Social Dilemma as the new Netflix movie, I have a deeper understanding of Social media. There is a popular saying, "If you are not paying for the product, then you are the product.” On social media, we are the real product. The advertisers are the real customers, and we are being sold our attention. It's not fundamentally different from TV shows/commercials, but social media has become more pervasive thanking to the rise of mobile. Attention is the new currency, either paying money or paying attention. Or if you browse a post on Weibo, there will be more posts from that blogger and so on.

Digital media not only provides us with the window of passive observation, but also opens the door for us to deliver information by hand. But at the same time, we're embracing digital media. It dramatically alters our actions, our perceptions, our emotions, and our thinking. The way we live together is beyond our own judgment. I like to listen to The Wall Street Journal on Spotify, and it analyzes how toxic social media is. The Instagram is actually the most toxic because it's so focused on women's bodies, and most of them are showing the healthy lifestyle with the body slim.

1，东华大学,广告专业,GPA 3.5, 雅思7.5，有广告相关工作经验，该学生对数字媒体情有独钟，大学期间看了很多国内外各种素材的纪录片，影片和广告片。学生执行力特别强，在和文书老师沟通之后，学生决定申请我们推荐的南加大的 digital social media 专业，并且以中国传统文化为主题，拍摄了关于粤语的文化遗产的短片和平时工作李积累的拍摄素材，同时也附上了这creative writing。另外在PS的写作过程中也是全程参与，从头脑风暴到初稿，修改，润色，定稿，每个环节都积极配合，这也使得我们最后呈现出独一无二的文书和作品。

2.上海大学，电视导演专业，均分86，有相关工作经验，学生在高中时期就喜欢拍摄短片和撰写媒体新闻报道，特别是中国文化相关的，比如太极，也发表过研究美剧的学术论文在一级刊物上。学生本身也很擅长写作，所以在和文书老师沟通之后，我们决定以中西方电影电视等文化现象为基础的文化研究，学生也在电视台实习，参与了很多节目采访。学生的托福108，GRE 326分( Home-based) .

Fall：February 15

内容制作人 经理

1，平均 GPA3.52，GRE verbal 154.writing sample准备充分。

2， 除了USC 和NYU申请人数众多，其他传媒学校有Iowa State University ，Michigan State University，UIUC,Marquette University ，PSU-PARK， BU 和OSU ，或者UT Austin。