西北大学(Northwestern)整合营销传播专业 Integrated Marketing Communications 是开设在新闻，媒体和整合营销传播学院下为期15个月的硕士课程，专为您在营销传播领域的职业生涯而量身定制，为期五个季度的紧张训练让您准备了解和吸引消费者、解决营销挑战并在数字时代建立强大的品牌。整合营销传播 (IMC) 是一种战略性的创新方法，组织通过该方法通过与消费者和其他成员的互动、服务和沟通来提高绩效。 IMC 将对消费者的定性理解与大规模分析相结合，以开发建立和维护强大品牌的战略传播和内容。 IMC 以广告、公共关系和直接媒体传播为基础，已成为组织在数字时代管理客户体验的主要方式。该专业同时也是STEM项目。

Core Courses:

Consumer Insight

Financial Accounting

IMC Strategic Process

Marketing Research

Marketing Strategy

Elective Course

AI Application in Retail

Building Brands with Creative Ideas

Crisis Communications

Customer Value Innovation

Design Thinking for Product Innovation (San Francisco)

Digital Analytics

Digital, Social and Mobile Marketing

IMC Law, Policy and Ethics

IMC Leadership

Introduction to MarTech

Investor Relations

Machine Learning Techniques (San Francisco)

Machine Learning II

Marketing Mix Analysis

Marketing Models II

Media Decisions

Product Management

Seed, Launch, Scale: Building Effective Product Marketing Strategies (San Francisco)

Shopper Marketing

Strategic Planning in an E-Commerce Environment

Strategic Storytelling: Using Insights to Design Stories for Impact (San Francisco)   

Bachelor's degree

Academic transcripts

Admissions interview (by invitation only)

GRE or GMAT test scores

TOEFL or IELTS or Duolingo test scores (for international applicants)

Resume

Essays

Recommendations

Application fee

Application Deadline:

Round 1: October 11, 2021

Round 2: January 5, 2022

Round 3: March 4, 2022

毕业生可在市场营销、数据分析师、品牌管理、内容设计、数字媒体等多个相关领域工作。根据数据显示， 此硕士项目学生毕业后成功就职于Kellogg Company、Chanel、Reckitt Benckiser、360、Kraft、腾讯、宝洁、Heinz Company、Burger King等各大知名公司，也有到BCG等金融机构做consulting。