The Master of Science in Marketing with a STEM-designated concentration in Marketing Analytics is deeply committed to the enhancement and facilitation of each student’s career by combining a world-class education with highly valuable and practical experience, and the Hopkins mission of providing knowledge to the world to inspire our students to achieve their professional goals and make a positive impact in the world of business.

Business Foundations

BU.520.601 Business Analytics 2

BU.131.601 Business Leadership and Human Values 2

BU.410.620 Marketing Management 2

BU.510.601 Statistical Analysis 2

Functional Core

BU.420.710 Consumer Behavior 2

BU.450.760 Customer Analytics 2

BU.510.650 Data Analytics 2

BU.410.601 Marketing Research 2

BU.450.710 Marketing Strategy 2

BU.430.720 Pricing Analysis 2

BU.450.765 Social Media Analytics 2

BU.450.750 Strategic Market Intelligence 2

Elective Courses

Select six of the following: 12

BU.210.620

Accounting and Financial Reporting

BU.420.730

Advanced Behavioral Marketing

BU.430.710

Branding and Marketing Communications

BU.120.601

Business Communication

BU.132.601

Business Law

BU.460.710

Business-to-Business Marketing & Channel Strategy

BU.420.720

Customer Relationship Management

BU.450.630

Designing Experiments

BU.460.700

Integrated Digital Marketing

BU.460.730

New Product Development

BU.450.740

Retail Analytics

BU.430.740

Sales Force Management

BU.510.615

Python for Data Analysis

Total Credits 36

Application requirements at-a-glance:

Transcripts

Resume

Two Essays

One letter of recommendation

GMAT/GRE scores

TOEFL or IELTS scores for non-native English speakers（托福网考最低成绩为100分，雅思最低成绩为7.0。）

Candidate deadline：

ROUND 1:October 27, 2021

ROUND 2:January 5, 2022

ROUND 3:March 30, 2022

1、市场类：市场调研员、商业数据分析员、广告设计人员、商业建模预测人员、商业大数据研究员、用户画像制作员

2、经营类： 会计、法务、企业顾问、人力资源专员、 客户关系管理专员、商务拓展专员

3、其他类：公共关系专员、网站论坛运营专员、活动运营专员