The Master of Arts in the field of Creative Communications programme is offered full-time over one year. This unique academic programme opens the often mysterious door of

creativity as nothing less now than a necessity for emerging leadership, professional promotion, and creative collaborations across every disciplinary and multilingual background. Top CEOs and industry leaders already recognize the key of creativity to their success stories.With an emphasis on language and discourse, and rooted in prestigious research and practice at HKU, the MA welcomes all emerging professionals to expand their global footprint and creative impact. The MA opens out creative foundations and futures of professional leadership, whether in an individual project, for example, such as a film or memoir; or in a professional context, such as app development or architecture. Participants in the programme will discover and expand their creative adaptability and competitive muscle in theory and practice, life-changing and transformative for expanding audience, clients, and professional impact. Unique courses in the programme feature macro and micro vision and creativity, experimental studio courses in creative collaboration, and a capstone project in creativity and happiness,developing each emerging and creative leader's own vision and lifelong path.

The MACC programme opens the door to creativity as nothing less now than a necessity for emerging leadership, professional promotion, and creative collaborations across every disciplinary background.Come and join the vibrant community of creative writers and mentors. MACC students will discover and expand their creative adaptability and competitive muscle in theory and practice, life-changing and transformative for expanding audience, clients, and professional impact.Courses in the programme feature macro and micro vision and creativity,

experimental studio courses in creative collaboration, and a capstone project in creativity and happiness, developing each emerging and creative leader’s own vision and lifelong path.

该项目包括四门 9 学分必修课程、一门 12 学分必修课程和一门 12 学分 Capstone Experience。该计划的总学习时间为 1,200 小时，其中 360 小时为接触时间。

⏩ 必修课（4门9学分课程和1门12学分课程）

必修课注重跨文化历史和创造性话语的实践、结构和影响。学生们将探索在体裁和期望方面的创造性、创造性写作和交流的宏观流动历史和结构。将包括紧急的历史和当代建筑和结构，在发展和国际框架和背景。学生们将在他们所选择的领域内学习和构建他们自己的历史、实践和声音的创造性签名。在研讨会和讲习班中，学生将研究在讲述和构建一个人的生活、一个项目或终身项目的叙述方面的创造性影响的学科，特别是与创造者自己对创造性视角和交流“什么”的决定有关。

⏩ Capstone Experience: The Happiness Project

包括学生从第一学期开始发展的项目，并最终产生一个强大和创造性的视角：传达学生自己的写作、项目或设计的创造性叙述和生活故事。因此，这门顶级课程将为学生正在进行的项目带来新的创造性沟通和发展框架，探索理想、仪式的问题，以及关于人类关系和社会的游戏。

在过程中，学生们被邀请探索他们对某些“大师情节”和他们领域的惯例的脆弱性或抵抗，挑战熟悉和经常没有挑战的意识形态，并成为自己的行为，构建和构建创造性的交流，持续时间的参与者。

1. A good Bachelor's degree from a recognised university, or equivalent qualifications. GPA不低于3.0/4.0；

2, Applicants in all disciplines are encouraged to apply: we welcome fields including education, literature, linguistics, film, video, media and cultural studies, literature, fine arts, law, medicine, architecture. 偏好教育、文学、语言学、电影、视频、媒体和文化研究、文学、美术、法律、医学、、建筑学等专业的申请者。

3，语言成绩要求：

A. TOEFL 80分 (写作不低于25分）

B. IELTS 总分7分，单科不低于5.5分；

3. Applicants are required to submit an extended Creative Personal Statement, a minimum of approximately 500-750 words.

The Creative Personal Statement should briefly include two parts: (1) an outline of the applicant's current professional or postgraduate work/artistic project; and (2) the applicant's current career or project aims, combined now with the applicant's exciting creative vision/challenges/goals. Please give as much detail as possible.

需要提交一份创意个人称述，至少约500-750字。个人创造性陈述应简要包括两部分：（1）申请人当前专业或研究生工作/艺术项目的概述；（2）申请人当前的职业或项目目标，结合申请人激动人心的创造性愿景/挑战/目标。请尽可能详细地说明。

4.Optional: Applicants may also choose the following: to submit a brief sample of their own current professional/artistic materials that they hope to build with greater leadership and creative mastery: for example,a brief portfolio of teaching materials, needing a new infusion of creativity for students' and lecturer's growth and promotion; a new app that needs greater creative input, narrative and structure; a brief excerpt, storyboard, or treatment from a developing film that needs creative clarity for voice, circulation and sales pitch; a developing

narrative on visual models for architectural submission or competition; seed of a life story or family archive that needs inspiration or creative reinvention for new and wider audiences.Finalists will be asked to interview as part of the selection process.

艺术材料的简要样本，他们希望通过更大的领导力和创造性掌握来构建这些材料：例如，一份简短的教材组合，需要为学生和讲师的成长和提升注入新的创造力；一款需要更多创意投入、叙事和结构的新应用；从正在拍摄的电影中摘录的简短片段、情节提要或处理方法，需要在声音、发行量和销售宣传方面具有创造性的清晰度；发展中的关于建筑提交或竞赛的视觉模型的叙述；生活故事或家庭档案的种子，需要为新的和更广泛的受众提供灵感或创造性改造。入围者将被要求进行面试，作为选拔过程的一部分。

专业英文和申请文书解析：

Creative industry directors (CDS) are not artists, product designers, programmers, UI/UX personnel designers, and executors. They are the simple acts of making something that is not necessarily mass produced. Those guys are someone who are forging ahead, making something new, and hopefully pushing what they do to new levels. There are a lot of great things about a creative communication directors job, but some of the top reasons include the ability to work on a variety of projects and help to shape the direction of a company, as well as the opportunity to work with some of the best people in the chain. Whether you're looking for a challenge or want to work with talented colleagues, there's nothing like a creative directors job.

A musician is a creative. The guy who runs the shrink wrapping machine for the CD the musician uses to convey their music is not… that is an industrial job. However, there are creative people within every type of endeavor.

1， 2022年fall 申请成功案例分享：北师大浸会公共关系与广告学专业，GPA 3.49,有广告和电商公司实习经验，雅思7.0，在上海的广告营销公司从事内容营销工作。通过专业的创意性文书和体现一定创意的视频广告（包括新媒体的视频，图片设计作品集，小说，小程序，网站）顺利拿到港大创意传播专业录取。

Application Deadline 滚动招生

Full Time: 

Round 1: 12:00 noon (GMT +8), December 30

Round 2: 12:00 noon (GMT +8), 次年March 30

Round 3: 12:00 noon (GMT +8), 次年 May 24

新媒体行业, 影响行业的内容创造者，CEO，作家，营销总监，创业者，市场总监，媒体和影视行业的内容提供者. 这个专业开辟了专业领导的创造性基础和未来，无论是在个人项目，例如电影或者回忆录；在专业环境中，例如应用程序开发和架构；学生将发现并拓展他们在理论和实践中的创造性和适应性和竞争力，改变生活和变革，以扩大受众和客户和专业影响。

学费：

Full-time curricula $171,000 per annum

房租和生活费

具体以香港房租和个人消费能力而定；

学费支付细节：

Fee Payment

The composition fee is normally payable annually in two instalments, with the exception of a few taught postgraduate curricula such as DNurs,MBA, MFin, MGIS (FT), MNurs, PDipCAH, PDipCommunityGeriatrics, PDipComPsychMed, PDipID, PDipIntMed&Therapeutic and CertChinLang.

For modular programmes, the fee payable is based on the number of

courses to be taken by the candidates.

Applicants should note that:

a) The first instalment of the composition fee is payable at the time of acceptance of an offer of admission.

b) Once an offer of admission is accepted, a student is liable to pay the composition fee.

c) Once paid, the composition fee cannot be refunded.

d) The University reserves the right to cancel any programme due to insufficient interest, in which case all composition fees paid will be refunded.