你将发展批判性分析、评估和管理国际环境下的市场机会的能力，为你在大型或小型企业的职业生涯做准备。

你将培养对市场营销相关理论和方法的批判性评价，这将帮助你分析情况和做出决定。

在一个动态的、网络化的、国际化的、文化多元化的经济环境中，你将对国际战略营销的机会和需求有深入的理解。

您将建立在您现有的营销知识和学习分析和解释技巧，以帮助您整合营销与其他管理职能，如财务和人力资源。

毕业后，你将有足够的营销知识，以作出明智的决定，有关营销策略。

我们会举办一系列商业领袖的社交活动和客座讲座。之前的演讲者包括亚马逊英国、微软苏格兰的负责人，以及来自多个行业的高级经理。

该课程的授课人员在品牌管理、消费者行为、服务营销和道德等领域有特别的优势，尤其注重数字平台。

国际战略营销的理学硕士排名由QS。

充分利用我们的个性化技能发展计划，确保你在学术理论和关键就业技能之间取得平衡，帮助你最大限度地发挥你的潜力，实现你的职业目标。

学制：12 months full-time

学费：Full-time fee: £23000  

You will take nine core and three optional courses, followed by a dissertation. Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.

Core courses

GLOBAL BUSINESS ENVIRONMENT

GLOBAL CONSUMER BEHAVIOUR

GLOBAL PERSPECTIVES IN MARKETING ETHICS

INTERNATIONAL SERVICES MARKETING

INTERNATIONAL STRATEGIC MANAGEMENT

MANAGING ACROSS CULTURES AND COMPARATIVE MANAGEMENT

MARKETING COMMUNICATIONS STRATEGIES AND TACTICS

MARKETING RESEARCH

STRATEGIC MARKETING MANAGEMENT

Optional courses may include

DATA SCIENCE FOR MARKETING ANALYTICS

EXPORT MARKETING

DIGITAL MARKETING STRATEGY (SPECIALIST)

INTERNATIONAL BRAND MANAGEMENT

MARKETING AND EMERGING MARKETS

RETAIL MARKETING

STRATEGIC MARKETING CONSULTANCY

THE DARK SIDE OF MARKETING

Programme alteration or discontinuation

The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Student contract.

Postgraduate taught entry requirements

Band/Numbers of Universities/ASBS degrees /Non-ASBS degrees /University Category 

A1 / 40 / 75% / 75% / All 985 universities + the University of Chinese Academy of Sciences 

A2 / 60 / 80% / 80% / Partly 211 + top 100 universities that are neither 211 or 985 

B / 100 / Minimum 82%, Standard 85% / 80% / Partly 211 + other universities that meet the requirements. 

C / 130 / No / 80% / Mainly 200-300 universities 

D / 101 / No / 85% / Mainly 300-400 universities

IELTS：

6.5 with 2 sub-tests at 6.5 and 2 sub-tests at 6.0.

TOEFL:

90 with minimum R 20, L 19, S 19, W 23.

Documents:

As part of your online application, you also need to submit the following supporting documents:

A copy (or copies) of your official degree certificate(s) (if you have already completed your degree)

A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained

Official English translations of the certificate(s) and transcript(s)

One reference letter on headed paper

Evidence of your English language ability (if your first language is not English)

Any additional documents required for this programme (see Entry requirements for this programme)

A copy of the photo page of your passport (Non-EU students only)

作为网上申请的一部分，你还需要提交以下证明文件:

l 正式学位证书复印件(如果你已经完成学位)

l 一份(或多份)你的官方成绩单副本，显示所学习科目和取得的分数的详细信息

l 证书及成绩单的官方英文翻译件

l 一封带标题的推荐信

l 证明你的英语能力(如果你的第一语言不是英语)

l 本课程所需的任何额外文件(见本课程入学要求)

l 护照照片页复印件(仅限非欧盟学生)

Application deadlines：

Round 1

Dates: 19 October 2020 - 15 November 2020

Expected final decision date: 22 January 2021

Round 2

Dates: 16 November 2020 - 15 December 2020

Expected final decision date: 22 March 2021

Round 3

Dates: 16 December 2020 - 1 February 2021

Expected final decision date: 22 April 2021

Round 4

Dates: 2 February 2021 - 1 April 2021

Expected final decision date: 1 June 2021

Round 5

Dates: 2 April 2021 - 7 May 2021

Expected final decision date: 7 July 2021

Round 6

Dates: 8 May 2021 - 15 June 2021

Expected final decision date: 7 August 2021

All international applications submitted by 15th December 2020 (application rounds 1 and 2) will be reviewed and processed normally with no priority given to any geographic region.

From 16 December 2020, priority will be given to applications which come from geographic areas which have been unable to submit applications before that point.

As we receive a great number of applications, prospective students are only allowed to apply once per year.

毕业生继续在世界各地的小公司和大公司从事营销工作，特别是与品牌管理、广告和公共关系、营销研究、营销咨询、传统或数字营销相关的工作。我们有一个专门的职业和就业能力团队，全年提供1-2-1支持和建议、小组研讨会、校园雇主活动和社交机会，帮助您获得职业前景。