Marketing is concerned with creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Goizueta's marketing faculty is comprised of highly-accomplished scholars well known for their work on customer relationship management, marketing analytics, customer loyalty programs, customer valuation, pricing, auctions, brand management, market structure and evolution, social media, shopper decision-making, multi-channel management, and assessing market opportunities in emerging markets. If you focus your studies in marketing, you will select from electives that develop your toolkit to analyze customers and market opportunities, assess and create marketing strategies, and implement marketing programs.

Data Driven Market Intelligence

Digital & Social Media Strategy

Product & Brand Management

Customer Lifetime Valuation (Research)

Int. Bus. Law (not offered 2021‐22)

Financial Statement Analysis

Advanced Managerial Accounting

Sports Finance

Advanced Corporate Finance

Project Mgmt. & Collaboration

Seminar on Global Marketing

Market Analytics in Excel

Consumer Behavior

Sales and Business Development

Marketing elective abroad

Marketing elective abroad‐global

Ideation

Marketing Consultancy Practicum

Pricing Strategy

Found. of Digital Enterprises and Markets

Operations Strategy

Forecasting & Predictive Analytics

Data Visualization

Predictive Sports Analytics

Advertising & Marketing Communications

Marketing

Mktg. Channel Strategy & Retailing

Marketing Strategy

Special Topics ‐ Data Monetization Lab

Special Topics ‐ Marketing & Technology

Special Topics ‐ Content Marketing

Non‐Profit Marketing Fieldwork

Marketing Analytics Consulting

Competitive Advantage

Negotiations

Entertainment & Media Fieldwork

Marketing elective abroad‐related

Leading & Managing Change

Application form

An essay

A letter of recommendation from a faculty member

One non-academic/service recommendation

Official, hard-copy transcripts from all institutions attended outside of Emory or Oxford (if applicable)

ENGLISH PROFICIENCY REQUIREMENTS：A score of 100 on the internet-based TOEFL (iBT or iBT Home Edition), a rating of C1 on the TOEFL ITP, and an overall band score of 7.5 on the IELTS is expected, though these scores are not used as cutoffs.

Early Decision I：November 1

Early Decision II：January 1

Regular Decision：January 1

Finance

Consulting

Accounting

Marketing/Sales

Analytics

General Management

Real Estate/Construction

Management Information Systems

Operations/Production