The Master of Science in Marketing Science program offers a STEM-eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in a variety of organizations where marketing analytics adds value, including media and advertising, consumer products, omnichannel retailers and financial services.

All students are required to complete the following sequence of coursework:

Pre-Term Core Class (mid-August)

Statistical Modeling and Decision Making (B9659; PhD course)

Other Core Classes

Winning Strategic Capabilities (B9657; PhD course)

Marketing Analytics (B9651; PhD course)

Multivariate Statistics (B9106; PhD course)

Market Intelligence: The Art and the Science (B8656; MBA course)

Strategic Consumer Insights* (B8607; MBA course)

Application Materials：

To be considered for the program, you must submit two short essays, a résumé with details of your academic background and credentials, at least two letters of recommendation, and test scores (GMAT or GRE, and TOEFFL or IELTS for students who were schooled in a language other than English). For more detailed information about the application process, please see the attached document.

There is a nonrefundable application fee of U.S. $100. Fee waivers are available to active duty US military personnel, and members of the Peace Corps, Teach for America, Teach for China, or Teach for India who are currently in service. Proof of current service is required. Applicants who qualify for a fee waiver should email the fee waiver request with proof of service. Applications will be reviewed after all materials have been submitted and the application fee paid.

The 2021 MS in Marketing Science application deadline has passed. The application for fall 2022 is tentatively set to open on August 1st and close on January 21st at 11:59 p.m. EST. Decisions are typically rendered in March, if not earlier.

Consumer Products、Technology、 Fintech 、Consulting 、Media &Entertainment、 Financial Services 、 Luxury Goods