广泛的基础，专注的专业知识

在现代商业世界里，只会一技之长是不够的;你还必须掌握至少一种。我们的商业学士学位为您提供了职业优势，补充了广泛的商业意识的基础，专注于管理、国际商业或数字营销和传播的专业知识。

你要做什么?

该学位强调战略思维、创新和灵活性，使你能够通过选择的专业领域，在支持、发展和转型可持续企业方面发挥领导作用。

你将建立关于当代全球商业问题的广泛知识;探索商业生命周期、数据分析、文化多样性和创业思维;然后通过一个专业或双专业来关注你的职业方向。选项包括:

管理

国际业务

数字营销与传播

或者任意两个。

你也有机会通过真实世界的体验来磨练你的能力。这可能是实习;产业项目;参加澳大利亚挑战赛或科技挑战赛;或经批准的商学院游学。

你将准备好研究和分析各种业务问题，开发强大的、基于证据的解决方案，并通过创新和清晰的战略思维促进道德的、可持续的业务。

Example Indicative study plan for Bachelor of Business in Digital Marketing and Communication

Year 1 ENTREP 1000

Business Lifecycles ENTREP 1002

Personal Professional

Development ENTREP 1011

Entrepreneurship Foundations

and Mindset ECON 1008

Data Analytics I

MARKETNG 1001

Introduction to Marketing Foundations course level I

OR Elective Foundations course level I

OR Elective Foundations course level I

OR Elective

Year 2 MARKETNG 2001

Digital Media in Business MARKETNG 2501

Consumer Behaviour Minor or elective level II/III Minor or elective level II/III

MARKETNG 2506

Building and Managing Brands

(prerequisite – Introduction to

Marketing) COMMLAW 2503

Company and Business Law Minor or elective level II/III Minor or elective level II/III

Year 3 MARKETNG 3007

Content Creation and

Management MDIA 3441

Advanced Digital Promotion Broadening Elective II/III Broadening Elective II/III

MARKETNG 3008

Data Driven Customer

Engagement MARKETNG 3005

Marketing Communications in a

Digital World Broadening Elective II/III Capstone course

(eChallenge, internship, industry

project, study tour)

Academic Entry Requirements

Selection Rank (International) 73

International Baccalaureate (IB) 26

Hong Kong Diploma of Secondary Education (HKDSE) 18

United Entrance Certificate (UEC) [Malaysia] 22

General Certificate of Education (GCE) Advanced Level 7

Ontario Secondary School Diploma (OSSD) 68%

British Columbia Certificate of Graduation (Canada) 68%

Alberta High School Diploma (Canada) 77

ISC & CBSE [India] 68%

ISBE [India] 78%

SAT (in conjunction with American High School Diploma) 1170

AP (in conjunction with American High School Diploma) 7

Abitur 3.5

Thailand Certificate of Secondary Education 2.4

Bang Tot Nghiep Trung Hoc Pho Thong 7.5

STPM or Matrikulasi 2.74

Kuwait General School Secondary Certificate 73

The University of Adelaide College Foundation Program 73

Eynesbury Foundation Program 350

ANU Foundation Studies 64%

Monash Foundation Year 68

Trinity College Foundation Studies Program 71

UNSW Foundation Year 6.8

University of Sydney Foundation Studies Program 6.6

Western Australian Universities' Foundation Program (WAUFP) 56

University of Queensland Foundation Studies Program 4.1

Non-Go8 Foundation Score 73

SMA3 (in conjunction with National Final Examination Certificate) 80

Gao Kao (China National College Entrance Examination) 65%

KCSE (Kenya Certificate of Secondary Education) B+

Other Qualifications Students who don't meet the academic requirements or who have other qualifications from the South Pacific Islands, Japan, Korea, Philippines or Taiwan may be eligible to apply for a Pre-University Pathway to prepare for or gain entry into the University's undergraduate academic programs. For additional information see Pathway Programs

IELTS: Overall 6.5 Reading 6  Listening 6 Speaking 6 Writing 6

TOEFL：Overall 79 Reading 13 Listening 13 Speaking 18 Writing 21

Application deadlines：

Semester 1 - February 2022             1 December 2021

Semester 2 - July 2022                   31 July 2022

Trimester 3 - September 2022             11 September 2022

潜在的职业

广告经理、广告策略师、管理分析师、经理/业务管理、市场研究分析师、市场研究员、市场营销人员/营销经理、市场营销助理、市场营销官、营销策划、业务分析师、业务顾问、业务发展经理、业务管理、业务经理、专栏作家、沟通顾问，沟通官员，国际贸易或商务分析师