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兰卡斯特大学
高级营销管理 (研究生)
Advanced Marketing Management MSc
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Academic entry qualification overview

The programme is primarily aimed at graduates who have already encountered a significant amount of marketing material in their undergraduate degrees, or students who have completed management/business studies degrees that have captured marketing experience after their graduation. It is not a programme to introduce students to the subject; rather it aims to allow participants to enrich and to build on their existing knowledge as a base for a career in marketing management, or for further study at PhD level.

Applicants are expected to hold a good degree in Marketing or in a related business subject with a significant marketing component. Applicants with good degrees in other subjects with significant practical experience in marketing may also be considered where they are able to demonstrate a post-graduation intellectual interest and training/education in marketing. By good degree, we are looking for an Upper Second Class honours, or 3.2 GPA on a 4-point scale or an average of B+.

English language requirements

IELTS 7.0, with at least 6.0 in each element

申请要求

学术入学资格

该课程主要针对已经在本科学位课程中学习过大量营销材料的毕业生,或毕业后获得营销经验的管理/商业学位课程的学生。它不是向学生介绍该课程,它的目标是让参与者丰富和建立他们现有的知识,作为市场营销管理职业的基础,或为了在博士阶段进一步学习。

申请人希望能够在市场营销方面取得良好的学位,或在相关业务领域拥有重要的营销组成部分。我们也会考虑在市场营销方面具有重大实践经验的,有其他科目的良好学位的申请人如果他们能够展示毕业后的智力兴趣和营销方面的培训/教育内容。我们希望申请人有优异的二等一学位,相当于中国Top200院校80-85,或者是4分制的3.2GPA或者B+等级。

英语要求

雅思7.0单项不低于6.0

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